PSG launches PSG World in collaboration with Web3 company RTB Digital

Paris Saint-Germain (PSG) has partnered with Web3 company RTB Digital to launch a digital platform for fans called PSG World. This platform was announced ahead of the UEFA Champions League final, where PSG won 5-0 against Internazionale.

PSG World is designed to enhance connectivity with global fans, allowing them to share thoughts before and after matches, co-create content, access exclusive media, and build an international community.

According to Pär Helgosson, Head of PSG Labs, this platform helps PSG better own audience data and creates a direct interaction channel with fans. RTB Digital provides SaaS technology for PSG World, supporting community features and global connectivity.

PSG emphasizes its significant influence around the world, with a lineup featuring stars from many countries, attracting hundreds of millions of fans.