French club Paris Saint-Germain has revealed an unprecedented step in the world of football by adopting the cryptocurrency Bitcoin as part of its financial strategy for treasury reserves, becoming the first sports club of this magnitude to enter the world of digital currencies in a direct and investment-oriented way.

Bar Helgason, head of the club's global projects platform, stated that Paris Saint-Germain added Bitcoin to its financial books last year, with a portion of the club's cash reserves converted to Bitcoin, and the cryptocurrency remains recorded to this day, in a move that confirms the club's transformation into a significant player in the ecosystem of digital currencies.

Helgason added during the Bitcoin 2025 conference that the club, which is considered one of the largest clubs in the world, is currently leading efforts to accelerate entrepreneurial projects in the field of Bitcoin, and is working to embrace investments related to the cryptocurrency, considering the club is ready to support these projects through partnerships, launches, listings, and fundraising, benefiting from a fan base of over half a billion supporters globally.