Recently, a friend became a maxi, but I really don't know how to proceed. Below are some of my insights & step by step process.

Based on my experience helping @Sidekick_Labs112, I think the tasks a maxi can undertake can be divided into three categories:
1. Community Building: Help the project establish a seed user group for early product feedback and design suggestions. During the process of building the community, in addition to basic operations, it will also involve brand positioning and GTM design. In practice, many times it involves pulling friends and family to tell them this is alpha, and once they are onboard, we further research 😂. The early focus is not on finding capable people, but on finding those who believe in the product.

2. Market Education: Help the project improve exposure & recognition in the community through content creation, including but not limited to project interpretation, development forecasts, and abstract secondary creations. In practice, this can involve writing Q&A for the product, weekly reports, and basic educational articles, essentially bringing in a third-party perspective to identify what is lacking.

3. Resource Integration: Drive mutual traffic through project collaboration or increase product functionality, including but not limited to trending projects and recent infofi projects. In practice, this involves checking Twitter daily to be the first to know about trending projects and attempting to establish collaborations.

If you still have no clue after reading, here is a general methodology I helped @Sidekick_Labs112 with:

In my mind, the product GTM revolves around three steps:
1. How to efficiently gain exposure
2. How to convert exposure into users
3. How to retain users

Taking @Sidekick_Labs (Twitter handle) as an example, early awareness was cold-started through K-mark + Zhang Fei memes, many KOLs learned about them this way, including myself. In the mid-stage, attention from retail investors was further heightened through Sidekick-style avatars + basic educational articles, while we established a communication group for early risers. Taking advantage of this exposure opportunity, the platform gradually onboarded streamers, who converted their own fans to the platform.

Under the incentive of the Kaito leaderboard, many KOCs and regular users also began to pay attention to Sidekick and started the second phase of market education. During this phase, the product was officially launched, and many early participating KOLs began to experience it and spread the word on Twitter, further encouraging other KOLs to sign up.

After establishing a base of users and streamers, some project parties wanted to 'purchase traffic', which is equivalent to collaborating with streamers to promote products. This incentive method encourages streamers to continue live streaming, and users may also gain corresponding benefits (such as lotteries) during this process.

At this stage, the @Sidekick_Labs community is still developing:
1. Explore the possibility of KOCs and community leaders doing live streams in the Chinese-speaking region
2. Encourage retail investors to participate through targeted efforts on Twitter overseas, and find suitable overseas contributors to participate in community building
3. Find B2B collaboration opportunities to diversify the platform's content and forms, thereby improving retention

If you still have no idea how to proceed, here are some things you can start doing:
1. Ask people around whether they have experienced this project and ask for their thoughts
2. Find early risers and establish a private group with official personnel for timely communication. If the project is not particularly well-developed, consider scheduling a meeting to discuss ideas.
3. Develop a communication hook, including but not limited to plugins, impressive moments, etc. It is best to use new forms of communication.
4. Develop communication content, including but not limited to secondary creations based on the white paper, which are more basic.