Elon Musk gave Apple 72 hours to accept his $5 billion offer. Tim Cook said no, and Elon took action. In 2015, Apple worked with Boeing to have its own satellite network. Elon Musk found out they were preparing something for the iPhone 14 and offered his services. Tim Cook rejected the offer, and Musk carried out his threat. On one hand, Apple’s SOS option, and on the other, Elon Musk's Direct to Cell satellites that allow the iPhone to connect to the internet and use the device normally. Not just for emergencies. Something that Apple itself was considering but ultimately rejected.