Paris Saint-Germain F.C., which is facing off in the Champions League soccer finals this weekend, is the latest brand to announce a Bitcoin
treasury strategy. The premier football club reportedly started buying Bitcoins last year and has held onto them, Pär Helgosson, head of PSG Labs, said at the Bitcoin 2025 conference in Las Vegas on Thursday.
PSG is far from the only sports team to explore the world of crypto. During the pandemic-era bull market, dozens of teams across sports issued so-called fan tokens and NFT series using platforms like Socios and Chiliz. However, it appears PSG — an early experimenter with crypto — is now the first to reveal that it is a long-term Bitcoin holder.
“We put Bitcoin in our books. We took our fiat reserves and we actually allocated Bitcoin," Helgosson said on stage. "We still have it in our books. And as one of the largest clubs in the world, we’re the largest player in the sports ecosystem to do that."
