THE SLEEPING GIANT OF BITCOIN IS CALLED (MARA) AND HAS ALREADY STARTED TO MOVE.

The Bitcoin mining company is perceived as an undervalued investment opportunity.

Marathon Digital Holdings (MARA), a key player in the Bitcoin market, stands out for its unique strategy of combining Bitcoin mining with a long-term holding policy, known as "Full HODL". Market analyst Marc Gerstein identifies MARA as the largest publicly traded Bitcoin mining company, prioritizing technology and energy efficiency.

As of March 31, 2025, MARA held 47,531 BTC, valued at 5.15 billion dollars. The company distinguishes itself with its energy-efficient mining operations, strategically locating its centers near energy sources to reduce costs. Between 2023 and 2024, MARA advanced towards vertical integration by acquiring mining sites in the U.S. to control energy usage.

Beyond Bitcoin mining, MARA is exploring the field of artificial intelligence (AI), using its data centers for AI operations. While it faces risks such as the volatility of Bitcoin prices and the increasing difficulty of mining, its energy strategy, vertical integration, and diversification into AI position it as a promising investment opportunity. Gerstein suggests that the market has yet to fully recognize the value of MARA.