In the cryptocurrency airdrop circle, 'social media' has become a popular trend in 2025 as a low-cost and high-efficiency participation method. The so-called 'social media' refers to obtaining project points or airdrop rewards through content creation, interaction, or promotion on social media platforms (like X), without complex technical operations or significant financial investments. This article summarizes and compares the mainstream social media projects currently on the market, analyzes their advantages, deficiencies, participation methods, and potential return rates, providing Binance Square users with a comprehensive participation guide.#嘴撸 #空投 #Web3 #币安广场
1. Overview of mainstream social media projects The following are several highly anticipated social media projects in 2025, organized based on X platform dynamics and market trends:
Cookie (@cookiedotfun)
Project introduction: Cookie is a platform focused on 'InfoFi' (information finance), encouraging users to earn points through content creation (such as tweets, tutorials, analyses) to redeem airdrop rewards. The project is positioned to distribute tokens through social influence, attracting a large number of content creators.
Participation method:
Register on the Cookie platform and use an invitation code to join (e.g., search for the latest invitation code on X).
Publish high-quality content related to Cookie on the X platform (like project analyses, usage tutorials), or engage in community interaction (likes, comments, shares).
Regularly complete platform tasks, such as daily check-ins and participating in topic discussions.
Advantages:
Low threshold, suitable for zero-cost players, prioritizing content quality, and small accounts also have opportunities.
The points system is transparent, with rewards directly linked to content contributions.
Community active, early participants can gain higher point weights.
Deficiencies:
Continuous creation of high-quality content is required, consuming time and energy.
The final value of points redeemed for airdrops is uncertain, depending on the project's TGE (Token Generation Event) performance.
Return rate:
Early participants report that investing a few hours in creation can accumulate hundreds to thousands of points, with an estimated value of about $0.1-1 per thousand points after TGE (depending on market performance). Long-term high-quality creators may receive rewards of thousands of dollars.
Infinex (@infinex)
Project introduction: Infinex is a decentralized finance platform that combines social interaction and DeFi, encouraging users to promote on the X platform to earn points, aiming to expand community influence.
Participation method:
Follow the official Infinex X account, participate in topic discussions or share designated content.
Create tweets, short videos, or analytical articles related to Infinex, tagging the official account.
Join Infinex Discord and complete community tasks (such as inviting friends).
Advantages:
The project is backed by a well-known DeFi ecosystem, has high market attention, and great airdrop potential.
Social tasks are simple, suitable for beginners to quickly get started.
Deficiencies:
Intense competition, high user participation may dilute individual users' point values.
High requirements for content originality, avoiding low-quality 'spam posts'.
Return rate:
It is estimated that a single high-quality content piece can earn 50-200 points, and long-term participation may accumulate thousands of points. Based on similar projects, the airdrop value could range from $100-1000, depending on project funding and token performance.
Soul Protocol (@0xSoulProtocol)
Project introduction: Soul Protocol is a Web3 social protocol focused on privacy protection and decentralized social interaction, with social media activities known for being low-profile yet efficient.
Participation method:
Follow the official X account and publish technical analyses or creative content related to the project.
Participate in Discord or Telegram communities and provide feedback or suggestions.
Avoid batch operations, focus on genuine interactions to evade 'witch attack' detection.
Advantages:
Fewer participants, lower competitive pressure, and higher point values.
The project emphasizes genuine user feedback, suitable for deep participants.
Deficiencies:
The community scale is small, promotional resources are limited, and information needs to be self-explored.
The project's recognition is low, and the airdrop value has uncertainty.
Return rate:
Due to fewer participants, individual point accumulation speeds are fast, with an estimated value of $0.5-2 per 100 points. Deep participants may receive airdrops worth $500-2000, but this is contingent on the project's successful launch.
Monad (@monad_xyz)
Project introduction: Monad is a high-performance Layer1 blockchain that has raised $225 million, with social media activities conducted through X and Discord communities, attracting many tech enthusiasts.
Participation method:
Join Monad Discord to obtain specific roles (like 'Contributor').
Publish in-depth content related to Monad technology (like parallel processing, consensus mechanism) on X.
Participate in testnet activities (like Sparkball games) to combine social media with on-chain interaction.
Advantages:
The project is well-funded, with high airdrop expectations, dubbed the 'rich beauty of the social media world'.
The technical community atmosphere is rich, suitable for users with a blockchain knowledge background.
Deficiencies:
Extremely high content quality requirements, requiring a deep understanding of project technical details.
Combining social media with on-chain tasks makes participation more complex.
Binance Alpha
Project introduction: The Alpha program launched by Binance distributes early project tokens through social interaction, leveraging Binance's large user base, with social media activities mainly conducted on the X platform.
Participation method:
Register and complete Binance KYC verification to enter the Alpha zone.
Publish tweets, comments, or shares related to the Alpha project on X to earn Alpha points.
Log into the Binance app daily and participate in tasks such as liking and sharing project content.
Advantages:
Backed by Binance, the project's credibility is high, and point certainty is strong.
Tasks are simple, suitable for beginners, and points can be directly exchanged for TGE qualifications.
Deficiencies:
Points must be actively earned within 15 days, or they may expire.
With many participants, the point value for individual users may be diluted.
2. Project comparison and analysis
1. Advantage comparison
Low threshold: Cookie and Binance Alpha are suitable for beginners, with simple tasks and almost zero participation costs.
High potential: Monad and Soul Protocol are suitable for deep players pursuing high returns due to lower competition or strong funding backgrounds.
Ecosystem support: Infinex and Binance Alpha are backed by mature ecosystems, making airdrop credibility higher.
2. Deficiency analysis
Intense competition: Infinex and Binance Alpha may have diluted point values due to their large user base.
Time investment: Cookie and Monad require continuous creation of high-quality content, which is time-consuming.
Uncertainty: The airdrop value of niche projects like Soul Protocol depends on market performance, presenting higher risks.
3. Participation difficulty
Beginner-friendly: Cookie and Binance Alpha have simple tasks, suitable for users with no foundation.
Technical threshold: Monad requires blockchain technical knowledge, suitable for experienced players.
Information acquisition: Soul Protocol requires actively digging for community information, with medium participation complexity.
4. Return rate assessment
Low risk, low return: Binance Alpha and Cookie are suitable for conservative players, with stable returns but lower ceilings.
High risk, high return: Monad and Soul Protocol are suitable for adventurous players, requiring more time and research investment, but potential returns are considerable.
Market dependence: The final return rates of all projects depend on market performance after token TGE, suggesting that users should pay attention to project funding, team backgrounds, and community activity levels.
3. Social media participation strategies
Choose suitable projects:
Beginners are recommended to start with Cookie and Binance Alpha, as they have low thresholds and minimal risks.
Experienced players can try Monad and Soul Protocol, combining technical analysis to enhance returns.
Content creation skills:
Create original content, such as project analyses, usage tutorials, or creative short videos, avoiding low-quality 'spam posts'.
Use official project tags (like #CookieAirdrop, #MonadXYZ) to improve content exposure.
Regularly interact with official accounts to increase the probability of being 'picked' by the officials.
Risk avoidance:
Avoid using multiple accounts to prevent being identified as a 'witch attack' by the project team.
Follow the official X account or Discord to get the latest tasks and rule updates.
Regularly check your points accumulation to avoid missing the redemption window.
Time management:
Invest 1-2 hours daily, focusing on 1-2 projects to avoid dispersing your energy.
Prioritize participating in early projects as the point weight is usually higher.
Track returns:
Record points accumulation and task completion to estimate token value after TGE.
Follow Binance Square and X platform dynamics to adjust participation strategies in a timely manner.
4. The future and reflections of social media
Social media, as a new participation method in the Web3 era, has lowered the entry threshold for airdrops but also faces challenges:
Sustainability: As the number of participants increases, projects may raise content quality requirements or reduce airdrop scales.
Community value: The core of social media is to enhance project exposure, and quality content creators will be more competitive.
Regulatory risks: Some projects may adjust airdrop rules due to compliance issues, requiring attention to policy changes.
In 2025, social media projects will continue to thrive, and the maturation of platforms like Binance Alpha and Cookie will promote the popularization of the 'InfoFi' model. Users should continue learning, combining on-chain and off-chain interactions to maximize returns.
5. Conclusion
Social media provides a low-cost, high-potential way for crypto players to participate, suitable for users of varying experience levels. By comparing projects like Cookie, Infinex, Soul Protocol, Monad, and Binance Alpha, we can see each's unique advantages and challenges. Beginners can start with Cookie and Binance Alpha, while seasoned players can delve into high-potential projects like Monad. No matter which track is chosen, continuous learning, quality content, and community interaction are key to success. You're welcome to share your experiences on Binance Square to explore the infinite possibilities of Web3 together!
