Crypto accelerates the three megatrends in media.

1. Personalities > brands.

2. 1st party > 3rd party data

3. Scalable products > ad revenue

Re: personalities - crypto is at the forefront of the attention economy.

Because we're used to internet money and early stage assets, the industry inherently recognizes the value of attention in a way tradfi does not.

The new generation of consumer apps from Pump to Zora to Believe all understand this and have it baked in at a fundamental level.

Crypto will birth a generation of apps that reward individuals with large audiences and accelerate that trend.

Re: 1st party - wallet data is a veritable gold mine for advertisers.

Imagine I'm running an ad campaign for Permissionless. If I use Google or Facebook, I can only target you based on your age, income, where you live, etc... not great.

If I could target someone that had traded on Uniswap 30 times in the last month, that would be SO much more useful for me.

I could even go a level deeper and target people with Aave or Uni in their wallet if @StaniKulechov or @haydenzadams were speaking.

Re: products - one of crypto's superpowers is the ability to create onchain products that scale revenue very quickly.

This is everything from staking, to onchain yield products, to prediction markets.

One way to monetize media is advertisers. A better model that many modern media companies are pivoting to is leveraging their own distribution to sell products.

Crypto media is a match made in heaven for this.

TL;DR - all of the building blocks are there to build a monster media company.

The question now is who will execute?