On May 27, 2025, Trump Media & Technology Group (TMTG), the parent company of Truth Social, announced its plan to raise $2.5 billion to establish a Bitcoin (₿) treasury reserve. This bold financial move signals the company's deepening commitment to cryptocurrency as a strategic asset.
The funds are expected to come from around 50 institutional investors, including $1.5 billion in stock sales and another $1 billion in convertible debt. The decision aligns with TMTG’s broader mission of promoting financial freedom and independence from traditional financial institutions.
According to CEO Devin Nunes, the Bitcoin (₿) treasury reserve is intended not only to strengthen the company’s balance sheet but also to protect it against institutional discrimination. A portion of the funds will be used to expand other digital initiatives, such as new subscription models and the launch of utility tokens across platforms like Truth Social and Truth+.
Despite excitement among crypto supporters, market reactions have been mixed. TMTG shares initially surged 15% in premarket trading but later dipped by 10% during market hours. Meanwhile, Bitcoin (₿) was trading near $109,900, slightly below its all-time high.
This strategy places TMTG alongside companies like MicroStrategy and Tesla, which have also added Bitcoin (₿) to their treasuries. The move reflects former President Donald Trump’s increasing support for cryptocurrencies. Earlier this year, he signed an executive order to create the Strategic Bitcoin Reserve—backed by Bitcoin (₿) assets seized by the U.S. government—to ensure long-term value for the country.
The Strategic Bitcoin Reserve is designed as a permanent digital store of value, with a federal commitment not to sell the ₿ held within it. It represents a shift in U.S. digital asset policy and aims to position the country as a leader in the global crypto economy.
While some critics warn about the volatility of Bitcoin (₿), supporters argue that its potential for long-term growth could benefit both companies and taxpayers. TMTG’s strategy may serve as a major step forward in integrating cryptocurrency into mainstream financial structures.