There are actually two types of people: one comes to be a user, and the other comes to be a传播机器 (communication machine).
It's already awkward for the latter to pretend to be the former, and the result is what we have often seen before.
I believe that projects like Kaito bring a clear benefit to the market by distinctly separating these two types of people, allowing project teams to better incentivize them separately. Clear roles and motivations lead to a healthier environment.
Of course, attention is a tool, not an answer. The fundamental question remains product strength:
Is there a demand? Is it user-friendly? Can it retain users?
Of course, this is beyond Kaito's responsibilities; the project team must cultivate this themselves.