One of the biggest handicaps of Web3 is that product-market fit often remains confined to the crypto community.

The integration of Kumu with RDAC is an example that can break this pattern.

Kumu is a live streaming platform based in the Philippines with 17 million users.

Its annual revenue is at an 8-digit level, and it has received $100 million in investment so far.

RDAC conducted a remarkable pilot process integrated with this platform in just 5 days.

The data is as follows:

• 200 publishers active simultaneously

• More than 10,000 users sent digital gifts with RDAC

• A new revenue-sharing model was implemented

This is not just an integration; it is an early signal of adaptation in terms of user behavior.

While the total number of active wallets in Web3 is around 7 million, the potential reach here is double that.

RDAC itself is not just a token; it is actively used in more than 15 products.

These include DeFi, artificial intelligence, payment systems, and NFTFi applications.

The total number of users is 1.3 million, and the transaction volume exceeds $500 million.

It is expected that the value arising from all this structure will directly reflect on the RDAC token.

The market price is currently around $0.015.

This means it is valued 50-80% lower than what it received during private sale rounds.

On the Kumu side, this is just the beginning:

Plans for deep integration, a broader gift infrastructure, and a buyback from the RDAC treasury are on the agenda.

So, a Web2 platform is generating demand directly for a Web3 token. This is significant in this regard.

RDAC is one of the rare examples that provides user acquisition, revenue generation, and value accumulation outside of Web3.

Currently, this reality has not yet been fully priced in the market.