On May 27, 2025, Trump Media & Technology Group (D$JT), the parent company of Truth Social, announced a bold move into the cryptocurrency space by unveiling plans to raise \$2.5 billion to establish a Bitcoin treasury. The fundraising strategy includes \$1.5 billion through common stock offerings and \$1.0 billion via convertible senior secured notes, with participation from approximately 50 institutional investors. The company has partnered with Crypto.com and Anchorage Digital to provide custody services for the Bitcoin holdings.
This initiative aligns with former President Donald Trump's broader pro-cryptocurrency stance, including his administration's establishment of a Strategic Bitcoin Reserve earlier in March 2025. Trump Media's CEO, Devin Nunes, emphasized that holding Bitcoin is seen as a means to promote financial freedom and protect the company from potential institutional discrimination.
Despite the ambitious announcement, Trump Media's stock experienced a decline, falling over 10% following the news. The move has positioned Trump Media among a growing list of companies, including MicroStrategy and Tesla, that hold Bitcoin as part of their corporate assets.
In addition to the Bitcoin treasury plans, President Trump has been actively engaging with the cryptocurrency community. On May 22, 2025, he hosted a dinner with the largest stakeholders in his cryptocurrency, \$TRUMP, raising ethical concerns and prompting discussions about the blending of presidential responsibilities with personal financial intrest
These developments reflect a significant shift in the intersection of politics and cryptocurrency, with Trump Media's actions potentially influencing other corporations and governments to consider similar strategies in the evolving digital asset landscape