Why Building an Audience on X in Nigeria is Tough—But Worth It.

As a content creator in Nigeria, growing a following on X can feel like an uphill battle. Why? Nigeria barely cracks the top 20 countries using X, with low adoption driven by factors like the $8/month subscription cost and the platform’s historically niche appeal in the region.

This reality hits creators hard—Nigerian X users earn significantly less than their global peers due to the smaller, less engaged audience. Interestingly, Web3 enthusiasts make up roughly 70% of Nigeria’s X user base, drawn by the platform’s role as a hub for crypto and blockchain conversations. For most, joining X is a necessity, not a choice.

But don’t let the challenges deter you. Building on X in Nigeria may be tough, but it’s a goldmine for those who persist. Tap into the Web3 community, create value-driven content, and engage consistently—your audience will grow, and the rewards will follow.

Keep pushing, creators! The X journey in Nigeria is slow but rewarding.