From pet dogs to phenomenal IP,
Decoding the value code of the#BROCCOLI(F2B) community
On February 14, 2025, Binance founder CZ (Changpeng Zhao) shared the story of his beloved dog BROCCOLI on Twitter. This Belgian Malinois, who was once a little lonely because of "not being properly socialized", quickly transformed from a private pet to a phenomenal IP in the field of cryptocurrency with its iconic "black mask" appearance and growth narrative of "from shyness to confidence". The#BROCCOLI(F2B) token with its image as the core has not only created an innovative economic model of destroying 81% of tokens and locking 100% of liquidity, but also built a unique ecosystem of "emotional resonance + value co-creation" driven by community members in 70 countries and regions around the world.