Binance Launches Livestream Trading to Boost User Engagement and Defend Market Share
Binance, the world’s largest cryptocurrency exchange, has launched a new feature called Live Trading on its social platform, Binance Square. Announced today, the feature is designed to empower the exchange’s community by making crypto trading more accessible and interactive.
A New Era of Social Trading
With Live Trading, verified creators can now livestream their trading strategies to users directly on Binance Square. Viewers can execute spot or futures trades in real time, directly from the stream—eliminating the typical lag between learning and acting on trading strategies.
“This feature is part of our ongoing commitment to provide cutting-edge tools and resources to empower our community and make trading more accessible and engaging for users globally,” Binance said in the announcement.
The move mirrors a similar feature launched earlier in 2025 by Solana-based memecoin platform Pump.fun. That rollout sparked controversy due to misuse, prompting Pump.fun to suspend and later relaunch the feature with added safeguards in April. Binance, however, aims to distinguish its offering by focusing on strategy sharing from experienced traders and user education.
How It Works
During a livestream, users can access a “Strategy Tab” to view trades shared by creators, complete with key details like order size, trading pair, and position direction. A single click allows viewers to mirror the trade directly from the stream.
Each livestream allows creators to share up to 100 spot or futures trades. These can be pinned for easy reference via strategy cards. Creators earn 50% of trading fees generated when users copy their strategies—providing strong incentive to participate and share high-quality content.
To qualify as a creator, users must have at least 1,000 followers on Binance Square. However, experienced traders who don't meet that threshold can apply to the Binance Square Live Trading Incubation Program for early access and visibility.
A Broader Strategy to Maintain Market Leadership
The Live Trading launch follows a flurry of feature rollouts by Binance aimed at strengthening its competitive position. Recent additions include Grid Trading 2.0, integration of the Bio Protocol on the Base Network, new promotions through Binance Earn, and the addition of the World Liberty Financial USD1 stablecoin to multiple services.
Another major initiative is Binance Alpha—a platform within the Binance Wallet that highlights promising early-stage crypto projects and enables users to buy their tokens.
These moves come as Binance works to solidify its dominance in the face of rising competition. Despite leading the global crypto exchange market with 36.5% of spot trading volume and 45% in derivatives during Q1 2025, the firm saw a 1.38% dip in spot market share and has faced scrutiny over alleged connections to the Trump family and underperformance of newly listed tokens.
Meanwhile, competitors are gaining ground. Robinhood recently acquired BitStamp, while Kraken bought Ninja Traders—both deals that could significantly expand their market appeal.
Conclusion
As Binance faces increasing pressure from rivals, Live Trading represents a strategic shift toward social and educational tools that foster deeper engagement. Whether it proves effective in retaining market share remains to be seen, but it signals that Binance is willing to innovate to stay ahea
