VeChain shifts focus from tokenizing assets to incentivizing real actions.
Anthony Day brings cross-sector blockchain leadership to VeChain’s global mission.
VeChain has appointed Anthony Day as its new Marketing Director, signaling a broader shift in its global strategy. Anthony Day joins VeChain with experience from IBM, Deloitte, and Midnight. His role focuses on expanding VeChain’s presence beyond traditional crypto audiences and into mainstream enterprise use.
According to VeChain CEO Sunny Lu, Day’s appointment is key to the company’s development. Lu stated that Day’s leadership will help scale the platform’s ecosystem by targeting global audiences.
Welcome to #VeFam Anthony!
I remember I was doing a podcast with Anthony a few years ago and I was thinking to get him onboard VeChain team someday – this is the day! https://t.co/faGuANaJon
— Sunny LU @VeChain (@sunshinelu24) May 23, 2025
Day has worked across multiple sectors, including sustainability, supply chain, and healthcare. At Midnight, he was Head of Strategy and Marketing, leading data protection initiatives.
He has also advised firms such as Parity Technologies. His podcast, Blockchain Won’t Save the World, has reached listeners in over 150 countries and helps explain blockchain concepts in everyday terms.
Sunny Lu said Day’s experience in enterprise blockchain and strategy will support VeChain’s focus on usability. Lu added that this appointment reflects the company’s new direction, shifting from tokenizing assets to incentivizing actions.
Driving VeBetter Adoption and Platform Utility
A significant focus of VeChain’s strategy is expanding the VeBetter platform. This tool allows organizations to measure, certify, and reward sustainable and community-driven behavior.
By tokenizing real-world actions, VeBetter links blockchain incentives to activities such as loyalty programs and corporate responsibility efforts.
Day noted that most industry projects focus on financial asset tokenization. He emphasized that VeChain’s approach is different, aiming to generate value through real-world impact and user engagement. The platform currently supports more than 1.7 million users and continues to grow in enterprise adoption.
Coincryptonews previously reported that, with clear regulatory frameworks emerging worldwide, VeChain is advancing toward the ‘Hayabusa’ phase of its Renaissance upgrade.
This next step aims to improve network performance and scalability, positioning the company to handle increased user demand. Day is expected to lead and guide marketing during this transition.
VeChain’s broader goal is to build an interconnected Web3 ecosystem with global utility. By bringing in expertise from within and outside the blockchain sector, the company aims to serve billions of users.
As regulatory clarity increases, VeChain is positioning itself as a blockchain platform focused on practical use cases rather than speculative trends.
At the time of writing, VeChain (VET) price is $0.02768, showing a positive movement with a 4.56% increase in the last 24 hours.
Disclaimer: This article is for informational purposes only and does not constitute financial advice. CoinCryptoNewz is not responsible for any losses incurred. Readers should do their own research before making financial decisions.
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