In April, the U.S. announced a surprise 10% tariff on imports from several African countries, including Kenya, leaving many businesses scrambling to adapt mid-year.

With no clear path forward, whether the tariffs will rise, hold, or be rolled back Kenyan businesses are facing tough questions around pricing, sourcing, and competitiveness.

In this Op-Ed, Kevin Ng'ang'a, Kenya Country Lead at Verto , breaks down what the new tariffs mean for trade, operations, and economic resilience.

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