#BinancePizza refers to the cryptocurrency exchange Binance's annual celebration of Bitcoin Pizza Day, which falls on May 22nd. This day commemorates the first real-world transaction using Bitcoin: in 2010, Laszlo Hanyecz bought two pizzas for 10,000 BTC.
Binance actively participates in this global crypto community event, often organizing campaigns, giveaways, and educational initiatives. They use it to highlight Bitcoin's journey from a niche digital asset to a widely recognized form of payment, encouraging mass adoption and demonstrating the real-world utility of cryptocurrencies.