Core Strategy: Precise Control and Expectation Guidance
Points System Reverse Control
Adjust user expectations through a points mechanism to avoid the illusion of 'always getting the big rewards', maintaining a psychological state of 'hopeful but uncertain'.
Encourage users to persistently accumulate points in the long term, rather than relying on short-term speculation.
Reward Distribution Design
Large Rewards (e.g., $NXPC): Occasionally released to create hope and attract continuous user participation.
Normal Rewards (e.g., $SOON): Approximately 100U per person for most projects to prevent community dissatisfaction and balance fairness with project needs.
Ecological Balance Goals
Avoid losing users or causing community unrest due to overly high expectations.
Maintain dynamic game theory through a mixed model (big rewards, small prizes, reverse bonuses) to prevent the market from overheating or overcooling.
User Perspectives and Controversies
Supporters
Rationality and Fairness:
An average reward of 100U neither crushes the community of the project party nor expands the audience.
Encourage users to select and hold quality projects long-term, rather than blindly speculate.
Binance's logic is clear:
The strategies of founder @cz_binance and @heyibinance are recognized as key to long-term ecological construction.
Doubters
Expectation Gap Risk:
If users generally form an expectation of 'stable returns', a mismatch with actual results may trigger a trust crisis.
Reward Distribution Contradictions:
Project parties tend to expand the coverage of rewards, but too few large rewards may weaken attractiveness.
Core Conclusion of Expectation Management:
User anger stems from unmet expectations, not the results themselves. Binance maintains trust dynamics by fulfilling part of the imagination + controlling remaining expectations.
Long-term Ecological Logic:
The goal of Binance Alpha is to filter quality projects and loyal users, building a sustainable on-chain economic system.
Future Challenges:
Need to continuously and dynamically adjust the reward mechanism to balance short-term popularity with long-term stability, avoiding the trap of 'control failure'.
Key Quote
"People do not get angry due to poor results, but rather due to unmet expectations."
"The essence of precise control is to make speculators work for value holders to benefit."
