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Trump's cryptocurrency company presents a new digital coin

World Liberty Financial, the cryptocurrency company created by President Trump and his sons, introduced a cryptocurrency called stablecoin, strengthening its ties with an industry that his administration regulates.

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Trump's cryptocurrency company presents a new digital coin

World Liberty Financial, the cryptocurrency company created by President Trump and his sons, introduced a cryptocurrency called stablecoin, strengthening its ties with an industry that his administration regulates.

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Eric Trump speaks from a stage.

Eric Trump at the Bitcoin MENA conference in Abu Dhabi, United Arab Emirates, in December. Credit...Tamir Kalifa for The New York Times

David Yaffe-Bellany

By David Yaffe-Bellany

Reporting from San Francisco

March 25, 2025

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World Liberty Financial, the cryptocurrency company founded by Donald J. Trump and his sons, announced on Tuesday that it plans to sell a digital coin called stablecoin, deepening the President's financial ties to cryptocurrencies as his administration relaxes industry enforcement.

The stablecoin would be known as USD1, according to the company’s social media post, without revealing when it would go on sale. Stablecoins, a popular cryptocurrency, are designed to maintain a constant value of $1, making them useful for various types of cryptocurrency transactions.

“No games. No tricks. Just real stability,” World Liberty posted on its X account.