We are all apes that love a good story

You cannot capture an audience for longer, if the story you are telling is not sufficiently compelling

How many times did you see a ticker being hyped, but when you have a look you have zero idea wtf is it all about and you decide to skip it, or worse ape it only to realise shortly after it's just a LARP and you've been an exit liquidity

Many start-ups fail to realise this when they use complicated tech talk instead of making it simple enough for you to understand (LARPS especially), then they wonder why nobody sticks around longer than a quick game of roulette (but hey, LARPS will still outplay you, since the game is rigged from start, especially if KOLs give them enough traction to win you over)

Seek start-ups that want you to understand what they build or value they are creating and they wish for you to be a part of that movement, instead of laser focusing on the price going up, regardless how technical they are - thats how you can build conviction and increase the asymmetry, especially with LowCaps