Pizza Day 2025 marked the 15th anniversary of the first real-world Bitcoin transaction, where Laszlo Hanyecz famously exchanged 10,000 BTC for two pizzas on May 22, 2010. To commemorate this milestone, Binance organized a series of global events and online activities celebrating the growth and adoption of cryptocurrency.([Binance][1], [Binance][2])
### 🍕 Global Celebrations
Binance hosted pizza parties and community meet-ups across more than 20 countries, including Cambodia, Indonesia, Australia, France, and Kenya. Over 5,000 pizzas were distributed globally, engaging more than 210,000 participants both in-person and online. The celebrations featured interactive games, social media contests, and crypto giveaways, with the hashtag #BinancePizza trending widely. ([Binance][2])
### 🎮 Online Activities and Rewards
**Telegram: Build Your Crypto Pizza**
* Participants joined the Binance Telegram group and used the “/spin” command to collect unique, crypto-themed pizza ingredients.
* Collecting all six ingredients qualified users to share in a 10,000 USDC prize pool.
* The activity ran from May 22 to May 29, 2025. ([Binance][3])
**Discord: Collect Coins to Claim Your Pizza**
* Users engaged in the #pizza-game channel by typing “/work” to earn Discord coins.
* Accumulating 5,000 coins allowed participants to claim a virtual pizza and qualify for rewards.
* An additional 2,500 USDC was distributed among top participants. ([Binance][4])
**Referral Promotions**
* Between May 15 and 28, users could unlock Pizza Boxes worth up to \$20 in BTC by referring friends to Binance.
* The top 100 referrers shared an additional \$50,000 in BTC.
