Small Food Company Jumps on Bitcoin Bandwagon with Bold Treasury Move—But Market Reacts Differently
We’re seeing more traditional businesses make bold moves into crypto—and DDC Enterprise is the latest to join the trend.
This Asian food company just added 21 BTC to its corporate treasury in a strategic shift that signals strong belief in Bitcoin’s long-term value. The company plans to scale up fast: aiming for 500 BTC within six months, and an ambitious 5,000 BTC target over the next three years.
The initial purchase was made by swapping over 250K of their Class A shares, worth around $2.28 million, for Bitcoin. Two more BTC buys are reportedly on the way, which would bring their short-term holdings to 100 BTC.
The move puts DDC in the growing club of firms turning to BTC as a hedge and reserve asset—something that’s worked well for companies like DigiAsia, which saw its stock skyrocket by 90% after unveiling a $100M BTC treasury plan.
But for DDC, the immediate market response wasn’t so sweet. Despite the big crypto bet, their stock fell over 12% on the day of the announcement, in contrast to modest market-wide declines (S&P 500 down 0.6%, Nasdaq down 1%).
Still, this could be a case of short-term volatility vs long-term vision. If BTC continues to prove itself as digital gold, DDC’s bold treasury strategy might look like genius in hindsight.
What do you think—smart move or risky play?
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