#BinancePizzaDay
The story is a legendary moment in the history of cryptocurrencies, marking the first real-world transaction using Bitcoin. On May 22, 2010, Laszlo Hanyecz, a programmer from Florida, paid 10,000 BTC for two Papa John's pizzas. At that time, those bitcoins were worth approximately $41. Today, with Bitcoin trading around $111,000, that same amount would be worth approximately $1.1 billion, becoming the most expensive food ever purchased.
This transaction is commemorated annually as "Bitcoin Pizza Day" on May 22, celebrating the evolution of Bitcoin from a niche digital asset to a mainstream financial instrument. The recipient of the 10,000 BTC was Jeremy Sturdivant, known online as "jercos," who facilitated the purchase by ordering the pizzas for Hanyecz.
Binance, one of the largest cryptocurrency exchanges in the world, actively celebrates Bitcoin Pizza Day. In 2025, to mark the 15th anniversary, Binance launched a global campaign with a $5 million BTC giveaway—the largest ever conducted by a centralized exchange. Previous celebrations included the delivery of over 5,000 pizzas worldwide and the organization of events in various countries.