*(Full analysis for Binance investors)*
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**🔍 What is happening with PEPE?**
Against the backdrop of the updated Bitcoin halving in 2024, meme coins are back in trend. **Pepe 2.0 (PEPE)** – the reincarnation of the legendary PEPE – has grown by **1700%** in a month and made it into the TOP-5 by volume on Binance.
**📊 Current data (May 2025):**
- Price: **$0.00000125** (+325% over the week)
- Market capitalization: **$890 million**
- Rank on CoinMarketCap: **#78**
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**💡 Why is everyone talking about PEPE? 3 reasons**
**1. “Meme coin longevity” with a history**
- Original PEPE showed a growth of x1000+ in 2023-2024.
- Developers have learned from mistakes: no “hidden sell-offs,” like with SHIB.
- The community is twice as active as competitors.
**2. Listing on Binance + new pairs**
- From May 15, 2025, **PEPE/USDT** and **PEPE/FDUSD** are available.
- For the first time in 2 years, Binance added a meme coin to the Launchpool.
**3. NFT boom in the ecosystem**
- The **“Pepe Legends”** collection brought investors x50 in a week.
- 30% of NFT revenues are used for token buybacks (deflation).
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**📈 Technical analysis: where is the price heading?**
*(TradingView data as of 23.05.2025)*
- **Support:** $0.00000110
- **Resistance:** $0.00000150
- **RSI:** 68 (not overheated yet)
**Scenarios:**
1. **Optimistic:** Break through $0.00000150 → growth to $0.00000200 (+60%).
2. **Conservative:** Correction to $0.00000100 (-20%), then new growth.
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**⚖️ Risks vs Potential**
✅ **Pros:**
- High liquidity on Binance.
- Support from major traders (whales bought 15% of the supply).
- Deflationary model (1% of tokens burned every month).
**Against:**
- Volatility: sharp declines of 30-50% are possible.
- Competition with new meme coins (e.g., TrumpCoin).
--- **💼 How to buy PEPE on Binance?**
1. Open [Binance](https://www.binance.com) → “Trade” → “Spot”.
2. Enter “PEPE” → select the pair **PEPE/USDT**.
3. Specify the amount → Buy at market or place a limit order.
**Advice:** For long-term storage, use **Binance Earn** (up to 12% per annum).
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**🎯 Conclusion: is it worth investing?**
- **For speculators:** PEPE – a chance to earn x2-x5 in the coming months.
- For long-term investors: high risks, but there is potential.
**Personal opinion:** Allocate no more than 5% of your portfolio and set a stop-loss.