BROCCOLI714 is a meme coin launched on the BNB Chain (Binance Smart Chain), inspired by Changpeng Zhao's (CZ) pet dog, Broccoli, and is characterized by its community-driven nature and high volatility typical of memecoins. As of May 22, 2025, it is actively traded and subject to various technical analyses and market sentiments within the cryptocurrency space.
BROCCOLI714 originated following an announcement by Changpeng Zhao (CZ), the founder and former CEO of Binance, who revealed the name and photo of his dog, Broccoli, on X (formerly Twitter). CZ clarified that he did not personally launch any memecoin, leaving the community "free" to create one based on his dog[1] [2]. This led to the emergence of multiple "Broccoli" themed tokens, with BROCCOLI714 (specifically the one with the smart contract ending in 714) gaining prominence due to its perceived strong community, higher market capitalization, and trading volume, and early additions on centralized platforms[1].
Technically, BROCCOLI714 is a BEP20 standard token operating on the BNB Smart Chain, with a total supply of 1,000,000,000 BROCCOLI tokens[2] [3]. Its smart contract address is 0x6d5AD1592ed9D6D1dF9b93c793AB759573Ed6714[2].
As of today, 2025-05-22, market sentiment surrounding BROCCOLI714 appears to be largely bearish, with several trading analyses indicating potential for downside movement[1]. For instance, one analysis from March 20, 2025, noted bearish momentum on the 1-hour timeframe after a significant drop from $0.06000, consolidating between $0.04203 and $0.04885[1]. Key technical indicators such as lower highs and lows, and a lack of significant buying volume at current levels, suggest further potential for decline[1]. Traders have identified key resistance levels, such as $0.04545 and $0.04885, and support levels around $0.0325[1].
Trading strategies for BROCCOLI714 often involve sophisticated tools like the HMT (High Momentum Trending) indicator, which, as of its v8.1 update on April 18, 2025, incorporates trend, momentum, volume, and market structure across multiple timeframes to identify setups with strong potential[1]. This version also refined its Take Profit (TP) logic for improved win consistency[1]. Risk management is a critical component, with traders often limiting risk per trade (e.g., 2.5%) and employing strategies like adjusting stop-loss to breakeven once a favorable reward-to-risk ratio is achieved[1]. Exit strategies typically involve partial profit-taking at specific price waves or during high-volume spikes, and exiting at breakeven if momentum is lost or divergence is observed[1].
BROCCOLI714 has been listed on various platforms, including the ONUS application, where it became officially available for off-chain transactions and trading against VNDC or USDT starting March 28, 2025[2]. The listing on such platforms enhances its accessibility and liquidity within the broader cryptocurrency ecosystem[4]. Despite its current bearish outlook from some traders, the nature of memecoins means they can be highly volatile and susceptible to rapid price changes based on community engagement and broader market trends[5].