Alpha platform positioning and launch logic
Binance Alpha officially announced on December 17, 2024, aiming to discover early-stage projects with growth potential in the Web3 ecosystem. The platform is led by the Binance team to identify projects with development potential, while also accepting self-recommendations from project parties and community recommendations, and after preliminary reviews, projects are included in the Alpha pool for display and on-chain trading. If a project receives high voting support and passes compliance review, it is expected to gain the qualification for listing on Binance.
This mechanism provides users with opportunities to access quality assets earlier, while also opening channels for community-driven, Meme projects and startups to acquire resources and users.
In the initial launch of Alpha, support for four mainstream chains: BNB Chain, Solana, Ethereum, and Base was provided, and in May 2025, the Sonic Zone was added, further expanding the platform's coverage.
Two phases of Alpha platform architecture evolution
The architecture of Alpha's platform has undergone significant evolution. In phase 1.0, it only served as a module for the Binance Web3 wallet, requiring users to transfer assets to the wallet before participating in trading, separating functionality from Binance CEX, limiting broad user participation.
Binance Alpha 2.0 solution bridges the gap between centralized trading (CEX) and decentralized trading (DEX), enhancing liquidity, capital efficiency, and user accessibility.
Features of Binance Alpha 2.0:
Users can directly purchase on-chain tokens on the Binance trading platform (Binance.com) without needing to withdraw assets to an external wallet or create an on-chain wallet.
Users can use funds from Binance spot and other accounts to purchase Alpha tokens.
Simplified trading process, reduced costs, making decentralized trading more convenient.
Points system construction and user incentive model
The most important mechanism innovation in the Alpha 2.0 phase is the introduction of the Alpha Points points system. This points system calculates points based on users' asset holdings and trading activities in Binance Alpha and Binance Wallet, serving as participation thresholds for airdrop, TGE, and other activities. The points system adopts a daily snapshot mechanism, mainly examining holdings and trading behavior over the past 15 days.
The points system of Binance Alpha, Alpha Points, mainly consists of two parts: balance points and volume points, calculated daily.
Balance Points: Daily calculated based on users' total asset balances in various accounts on Binance CEX and Binance Wallet, scoring ladder as follows:
$100 to <$1,000: 1 point/day
$1,000 to <$10,000: 2 points/day
$10,000 to <$100,000: 3 points/day
$100,000 and above: 4 points/day Daily snapshot time is 08:00 AM UTC+8.
Volume Points: Only statistics on users' trading volume when buying Alpha project tokens in Binance Alpha or Wallet (selling does not count), using an exponential growth model, calculation rules as follows:
$2 → 1 point
$4 → 2 points
$8 → 3 points
$16 → 4 points
$32 → 5 points
$64 → 6 points, and so on. Each time the purchase amount doubles, the points will increase by 1 point.
Holding points include spot assets, Alpha project tokens, etc., but do not count LSD category assets. Points are smooth in levels, with a maximum of only 4 points counted per day, aiming to enhance participation fairness for small and medium users. The trading points section adopts an exponential growth model, accumulating 1 point for every $2 purchase amount, with corresponding point increases after doubling, effectively preventing point manipulation and non-genuine trading.
On-chain project distribution and strategic focus
From on-chain data, as of May 22, 2025, Alpha has launched 140 projects, with BNB Chain and Solana having 56 and 48 projects respectively, accounting for the largest share, followed by Ethereum (22), Base (9), and Sui (5).
From the platform strategy perspective, the official continues to increase support for native projects on the BNB Chain while actively bringing in early assets with activity and attention from the external chain ecosystem.
Airdrop mechanism and points threshold practice
After the points mechanism was launched, the platform successively initiated Alpha airdrops and TGE events, gradually raising the points participation threshold. For example, the KAZOO project set the first points threshold for the TGE event, followed by SIGN, MILK, HAEDAL, etc., all precisely screening user participation qualifications based on different points thresholds. Some activities also incorporated additional reward mechanisms based on UID endings to enhance user interaction and activity.
By mid-May 2025, Alpha had completed 7 rounds of airdrops and 5 TGE events based on points thresholds, with progressively higher participation thresholds. The platform also introduced a points deduction mechanism, reducing corresponding points after each participation in an airdrop or TGE, achieving a dynamic adjustment logic of 'qualification + consumption'.
Review of Alpha airdrop and TGE event cases
KAZOO (AITO) | 2025.4.25 Binance Wallet 12th TGE event, first set Alpha points threshold (≥45 points), marking the official launch of the points mechanism. Previously, TGE participation did not require points; users only needed to stake BNB on PancakeSwap.
SIGN | 2025.4.28 The first airdrop project of Alpha, users with points ≥65 can receive 1,500 SIGN airdrops within 10 minutes of the project's launch, worth about 100U.
MilkyWay (MILK) | 2025.4.29 13th TGE, participation requires holding ≥75 Alpha points, average earnings of about 100U.
HAEDAL | 2025.4.29 Users with points ≥80 can receive 356 airdrops, worth about 50U.
B² Network (B2) | 2025.4.30 14th TGE, points threshold is 82, airdrop value approximately 65U.
BOOP | 2025.5.5 Users with points ≥137 receive airdrops; UID ending in 4 and points 99–136 can also receive airdrops, a total of 291 issued, worth about 100U.
MYX | 2025.5.6 15th TGE, users with points ≥142 qualify; UID ending in 8 and points 99–141 can also participate, average earnings approximately 65U.
OBOL | 2025.5.7 Users with points ≥153 or UID ending in 6 and points 116–152 can receive 165 airdrops, worth about 80U.
ZJK | 2025.5.7 Users with points ≥142 or UID ending in 2 and points 64–141 can receive 50 tokens as airdrop, worth about 100U.
SXT | 2025.5.8 Users with points ≥150 or UID ending in 1 and points 66–149 can receive 512 tokens as airdrop, worth about 80U.
DOOD | 2025.5.9 Users with points ≥168 or UID ending in 3 and points 129–167 can receive 9,873 airdrops, worth about 100U.
BNB Chain tilt strategy and growth data
To enhance the activity of the BNB Chain sector, Alpha launched a double points incentive program in May: users trading Alpha project tokens on the BNB Chain or completing transactions using limit orders can earn double trading points, directly boosting trading and user growth on the chain. Data shows that the trading volume and activity of the BNB Chain sector in Alpha have significantly increased.
Recently, the platform also launched the Sonic Zone and started an exclusive trading incentive competition, further expanding multi-chain layout and operational depth.
From showcase platform to ecological entry
Overall, Binance Alpha has evolved from an 'early token showcase platform' to an important module connecting CEX and Web3 within the Binance ecosystem, integrating user growth and asset incubation. With the iteration of the Alpha Points system and the enrichment of ecological activities, the platform is moving towards refined operations driven by points, and its future performance will depend on whether it can maintain a balance of incentive fairness, project quality, and ecological synergy.
More practical case sharing:
https://www.binance.com/zh-CN/square/post/24357596647137
https://www.binance.com/ru-UA/square/post/24357792898441
https://x.com/FIP_Crypto/status/1919195843011531184
https://x.com/0xMeow0130/status/1924779592742830367
https://x.com/softlipa1018/status/1923760447507005500
https://x.com/softlipa1018/status/1915587444420075588
This article is for sharing and communication purposes only and does not constitute investment advice.
