$COOKIE just pumped 30% today — and honestly, it’s one of the smartest case studies for Web3 builders right now.

They just launched Snaps — a creator-focused product that’s clearly stepping into the ring with $KAITO.

But here’s the kicker:

$KAITO = $2B+ FDV

$COOKIE = ~$200M FDV

The upside here is wild if Cookie3 continues to execute like this. Here’s what they’re absolutely nailing:

→ Snaps has real product-market fit vibes.

No confusing mechanics. You post, earn points instantly, and climb leaderboards. It’s clean, responsive, and feels miles ahead of Kaito’s UI.

→ The marketing? Psychological genius.

That “Cookie Social Circle” post format? It taps straight into social signaling. Everyone stops to see if they made the circle — driving massive engagement and time-on-post.

→ Campaigns are sharp & time-boxed.

No spam, no noise. Just curated drops with real urgency. It is super easy for users to jump in and contribute.

→ Cookie3 is hitting Kaito where it hurts.

Better UX. Real-time feedback. Open reward logic. It’s not just another InfoFi clone — it’s a legit challenger.

→ Product + Positioning = Elite level

They know their users. They built around real creator pain points. And they turned the product into a status symbol. That’s how you stand out in a saturated space.

If you’re building in Web3, studying $COOKIE might be your best free alpha today.

And if you’re trading… keep your eyes on this. This might just be the beginning.