VanEck targets investments in Web3, gaming, and finance projects on the Avalanche network, marking a new trend in the altcoin market.
Strategic Investments in Avalanche Ecosystem Drive Institutional Investor Interest
Global asset manager VanEck officially announced the launch of PurposeBuilt Fund in June 2025, marking a significant step in its digital asset investment strategy. The private investment fund offers direct exposure to tokenized projects and venture-backed startups on the Avalanche network, targeting Web3, gaming, decentralized finance, and artificial intelligence.
The launch strengthens VanEck’s position in facilitating institutional access to the growth potential of the digital economy through first-class crypto infrastructure and real-world tokenized assets.
PurposeBuilt Fund Details: Avalanche's Focus, Capital, and TVL Landscape
The VanEck PurposeBuilt Fund is managed by the VanEck Digital Assets Alpha Fund team, which currently manages over $100 million in digital assets, according to CoinDesk. The idle capital in the new fund is also being invested in Avalanche’s real-world asset (RWA) products, such as tokenized money market funds, demonstrating a multifaceted approach and capital optimization.
Avalanche recorded a Total Value Locked (TVL) of around $1.5 billion as of May 21, 2024, according to DeFiLlama, making it one of the most active blockchain ecosystems in the tokenization era. Amid the recent price volatility of AVAX, which has been hovering between $34–$40, the focus on building a real ecosystem is seen as providing stability and potential for long-term value appreciation. VanEck’s Pranav Kanade asserted, “The next wave of value in crypto will come from real businesses, not just infrastructure,” as reported by Bloomberg.
Context: Rising RWA Adoption and the Importance of Digital Asset Diversification
Investments in venture-backed projects and Avalanche-based RWAs reflect not only the trend of tokenizing real-world assets, but also the emphasis on portfolio diversification for institutional market participants. RWAs are now in the spotlight as the global trend of integrating traditional physical and financial assets onto blockchain, as widely reported by Reuters and leading media outlets. VanEck’s investment approach responds to the demand for new, fundamentally sound alternatives beyond speculative tokens. The development of products like the PurposeBuilt Fund further solidifies Avalanche’s position as the blockchain network of choice for institutions and digital innovators seeking real opportunity and scalability in the crypto and decentralized finance space.