Liangxi lost 10 million dollars: The painful narrative of a 'KOL' is the opium of cryptocurrency traders.
'I lost 10 million dollars in a month.'
'I was so stressed that I hadn't slept for three days.'
'I blew up a 200 million dollar position.'
These words are not the KOLs in the crypto world reflecting on their mistakes, but rather the beginning of their new round of attracting followers.
Liangxi's emotional breakdown resonates with people; he uses real pain to portray the image of someone who 'even big players can lose.' But you must understand, this kind of public vulnerability and honest failure is not necessarily a realization; it is more a highly effective brainwashing marketing tactic.
What do retail investors think?
'If even Liangxi can lose, then it’s not a big deal if I lose a bit.'
'He dares to blow up his position and take on risks; he’s a real man.'
'He will definitely turn it around next time; I’ll ride the wave with him again.'
This is precisely the toxicity of the painful narrative: it packages failure as heroism, making people trust the losers rather than shy away from them.
KOLs in the crypto world have long understood a secret: the more you reveal your suffering, the easier it is to gain trust. Because most retail investors are not looking for 'winners,' but rather for 'people who are as painful as I am,' to warm up together, to blow up together, to wait for the next bull market together.
Liangxi exchanged losses for empathy, but what you gain through empathy may be the fate of being blown up in the next round.
When KOLs write their pain into their content, it is not a confession, but a marketing script.
