Binance Alpha's wave of dividends can last at least until the end of the year! Last week, internal news said that the launch schedule was postponed to mid-June, and now it seems it will be delayed until the end of June. In my opinion, this is determined by the market—just look at how expensive the listing fees are on other exchanges; Alpha is currently the king of cost-performance ratio. Established exchanges like North America's Kraken and South Korea's Bithumb recognize Alpha's liquidity and depth on the BNB chain. Many projects list on Alpha and then rush to these regional exchanges, forming a DEX+CEX combination punch.

The most ruthless part is that the main Binance app can directly connect to Alpha trading, which effectively sets a threshold for project parties: if they don't use the Alpha channel now, they'll have to queue up again to get listed on the main Binance site later. Therefore, many issuers are rushing to squeeze into Alpha's launch, not only to gain marketing momentum through airdrops but also to secure a spot in the Binance ecosystem in advance.

This wave of impact has directly disrupted the layout of regional exchanges. Last Friday, South Korea's Upbit suddenly launched 5 new projects, and Kraken and Bithumb have also sped up dramatically. But the problem is that the territorial advantage of regional exchanges is losing effectiveness—Alpha supports direct on-chain trading, so users don't even need to download the exchange app; they can trade directly in their wallets. For instance, the NXPC project just opened trading on the Alpha chain on May 15, and players bought in at a low price and then switched to Upbit, making 4 times their investment in 12 hours. Such stories of sudden wealth are spreading like wildfire in the Japanese and Korean communities, and now even local players are studying how to create Alpha wallets, directly taking the food out of regional exchanges' mouths.

Alpha's strategy of "surrounding the city from the countryside" is executed beautifully. It opens up the market with airdrop marketing, breaks geographical limitations with on-chain trading, and ultimately uses the main site for trust endorsement. Other exchanges now either have to follow suit with price reductions or wait to be eliminated. However, I remind all project parties not to only focus on short-term traffic—if you really want to develop in the long run, you need to figure out how to retain Alpha users within the mainnet ecosystem, otherwise, when this wave of hype retreats, there will be nothing but a mess left behind.

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