How long will Binance Alpha last?

According to the news learned last week, the Alpha launch schedule has reached mid-June, and it is estimated to extend to the end of June in the past few days.

The core reason is that the listing + airdrop fees of other first and second-tier exchanges have not decreased, and compared horizontally, the initial launch of Binance Alpha remains a cost-effective choice.

At the same time, exchanges such as North America's Kraken and South Korea's Bithumb also recognize the Alpha project, its liquidity, depth, and trading volume on the BNB chain, which leads many projects that have launched on Binance Alpha to also prefer to launch next on these two regional exchanges, thereby achieving a layout of Binance DEX + mainstream CEX.

In addition, a core factor is that the Binance main app can indeed directly connect to Alpha trading. If a project does not choose Alpha for its initial launch, according to Binance's new coin listing regulations from April, if it wants to list on Binance in the future, it still has to go through the Alpha channel.

This leads to the conclusion that the initial launch wallet or Alpha airdrop is still the most cost-effective choice, as it completes the Alpha listing while also conducting a wave of marketing through the airdrop.

What is the impact on the industry?

Today, the South Korean exchange Upbit officially announced 5 coin listing projects at once, while other exchanges like Kraken, Bithumb, and Coinbase are also accelerating the frequency of listings.

They are all responding to the competitive impact brought by Binance Alpha.

Typically, regional exchanges have absolute geographical advantages, which makes it difficult for many offshore exchanges to enter their local markets and compete with these regional exchanges.

However, the recent Binance Alpha has launched 3 Japan-Korea projects at once, coupled with many user operations that can be completed through wallets instead of relying solely on the main spot site. This has led many isolated regional players to join this wave of opportunity.

For example, on May 15, the Korean project NXPC, which launched on Binance + Upbit, started on-chain trading on Alpha one and a half hours before its official announcement on the exchange in the afternoon, resulting in some on-chain buyers selling on the exchange and gaining about 3-4 times profit.

This wealth effect quickly spread to local communities in Japan and Korea, attracting people to find ways to actively acquire Alpha, indirectly squeezing the market share of other local exchanges.