In the past week, Binance has officially announced 3 projects from Japan and South Korea.

On May 15, South Korean gaming giant Nexon's NXPC.

On May 16, Japan's Aww virtual streetwear brand MIRAI.

On May 21, Japan's Tokyo Beast's TGT.

In fact, this strategy is quite clever. Since local compliant exchanges cannot compete, it is better to guide local projects to list and airdrop tokens, expand overseas, and local users will find ways to register on Binance for trading.

This indirectly achieves the expansion of the Japanese and South Korean markets. After all, Binance's Alpha + airdrop strategy has almost captured the Chinese market share, and the next projected regional market projects will be the focus for listing.

However, it should be noted that these three are all web2 companies venturing into web3. While they can certainly afford the initial listing fees and such, their faith in web3 remains unknown.

It is expected that there will soon be a wave of Japanese and South Korean projects queuing up to be listed on Binance Alpha.