The Binance exchange has announced the launch of the Bitcoin Pizza Day campaign in honor of the 15th anniversary of the famous event in the crypto community. As part of the promotion, the company will raffle $5 million in bitcoin among participants of a special referral program. This was reported to Incrypted by Binance representatives.
On May 22, the crypto community celebrates Bitcoin Pizza Day — the anniversary of the first known purchase of a real product using bitcoin. In 2010, programmer Laszlo Hanyecz paid 10,000 BTC for two pizzas, which at that time was worth about $40.
The campaign started on May 15, 2025, and will last until May 28. Its goal is to emphasize the significance of Bitcoin Pizza Day, promote crypto culture, and attract new users to the crypto industry.
To join the campaign, you need to invite a new user. For each referral pair, participants can earn up to $40 in bitcoin — $20 will be received by both the inviter and the person who registered via the referral link. The most active users will have a chance to receive additional rewards — token vouchers worth up to $5000 in bitcoin.