The institutional adoption of Bitcoin has taken on a new dimension with the role played by a Japanese firm that is making giant strides in the accumulation of the most relevant digital asset in the ecosystem. Amid a bullish market and increased acceptance of Bitcoin as a store of value, the company has made its second-largest historical purchase of the cryptocurrency, quickly approaching its ambitious goal of 10,000 BTC by 2025. 🚀📈
With this move, Metaplanet positions itself as a key player within the business adoption narrative of Bitcoin, especially in the Asian landscape. The company not only increases its market share but also begins to rival other giants like Galaxy Digital or even El Salvador itself in terms of BTC holdings.
A multimillion-dollar purchase that marks a before and after
On May 19, Metaplanet officially announced the acquisition of 1,004 BTC for a total approximate value of USD $104.3 million. This purchase, executed when Bitcoin was trading at 3% below its all-time high (USD $109,000), raises the firm’s total holdings to 7,800 BTC. At current market prices, this amounts to about USD $807 million. 💰🔐
It is the second largest purchase in Metaplanet's history, only surpassed by the acquisition of 1,241 BTC for USD $129 million made just a week before. In just 15 days in May, the company has bought nearly 2,800 BTC, a figure that reflects its aggressive accumulation strategy and unwavering confidence in Bitcoin as a safe-haven asset and value preservation tool.
A path charted with clear goals
Since April 2024, Metaplanet has set an ambitious goal: to reach 10,000 BTC by the end of 2025 and eventually to reach 21,000 BTC —the same number of coins that will exist throughout Bitcoin's history— by 2026. With the current 7,800 BTC, the firm has already achieved 78% of its first major goal. 🧭📊
These purchases are not mere speculative moves; they are part of a structured and sustained corporate policy, where BTC serves as the central pillar of the treasury strategy. In fact, this planning has led it to be compared with Strategy (formerly MicroStrategy), led by Michael Saylor, whose BTC accumulation exceeds 568,000 BTC.
Strategic financing through bonds
One of the keys to MetaPlanet's success has been the way it has financed these acquisitions. Far from using traditional cash reserves or resorting to venture capital, the firm has opted to issue ordinary bonds, a method that allows it to raise funds without diluting equity ownership.
The recent purchase of 1,004 BTC comes from the 15th bond issuance, a scheme that has already proven to be efficient. The funding for the previous investment (1,241 BTC) came from a bond placement for USD $21.25 million on May 9, which just three days later turned into BTC. This fast and targeted funding model could become a new benchmark for other companies interested in adopting Bitcoin as a reserve asset.
Surpassing El Salvador and climbing global ranks
With this latest purchase, Metaplanet has officially surpassed El Salvador in terms of Bitcoin holdings. Let us remember that the Central American country was the first to adopt BTC as legal tender and, until recently, led the statistics among governments and state entities.
Currently, Metaplanet holds the largest volume of BTC in the hands of a public company in Asia, ranking tenth in the global list of companies that own the most Bitcoin. If it manages to acquire 301 more BTC, it will surpass Galaxy Digital Holdings, which currently ranks ninth with 8,100 BTC.
This rise in the global ranking is not just symbolic. It also sends a clear signal to the market: Asia does not want to fall behind in the race for the digitization of corporate reserves.
Bitcoin as corporate monetary policy
Metaplanet's strategy aligns with a line of thought that views Bitcoin not only as an investment asset but as an alternative monetary policy to fiat money inflation. As central banks continue to print money at accelerated rates, many companies —like Metaplanet— are looking to BTC as a refuge against loss of purchasing power. 💸🛡️
The Japanese firm has registered a BTC performance of 95.6% in the first quarter of 2025 and 47.8% in the second quarter so far. These results, which measure the percentage change in the value of Bitcoin relative to diluted shares, reinforce the thesis that the strategy is working and can be sustained over time.
A favorable market context
This movement occurs in an environment where Bitcoin has shown a clear recovery and a sustained upward trend. The cryptocurrency recently reached USD $107,000, approaching its all-time high. Although it then slightly corrected to USD $103,000, volatility has not dampened institutional appetite.
Additionally, analysts from River reported that so far this year, corporations like Metaplanet and Strategy have been the largest net buyers of BTC. This phenomenon even surpasses the accumulation pace of ETFs, governments, and retail investors. 🏦📉📈
Competition or collaboration with Saylor's Strategy?
As Metaplanet grows, Michael Saylor continues to lead the global narrative on corporate adoption of Bitcoin. Strategy currently holds more than 568,000 BTC, valued at over USD $59 billion. 77% of the growth in corporate BTC holdings this year has come from Strategy, according to River.
However, not everything is competition. Saylor even celebrated the progress of other companies like Metaplanet and recently hinted at a new purchase for next Monday. In a post on X (formerly Twitter), he wrote: "Never short a man who buys orange ink by the barrels," in clear reference to Bitcoin's iconic color. 🟠🖊️
This camaraderie among companies suggests a possible future collaboration or at least a strategic convergence among the leading pro-Bitcoin firms in the world.
Outlook for the future
With the current pace of accumulation and its access to efficient financing, it is very likely that Metaplanet will achieve its goal of 10,000 BTC sooner than expected. The possibility of reaching 21,000 BTC by 2026 seems increasingly feasible, which would consolidate the company as one of the largest institutional whales on the planet. 🐋🌍
This type of strategic accumulation could also influence the regulatory narrative. As more public companies integrate BTC into their balance sheets, it will become increasingly difficult for regulators to ignore or restrict the asset. In this sense, Metaplanet is not only investing in Bitcoin: it is helping to build the future of the decentralized financial system.
Metaplanet as a catalyst for change
Metaplanet's firm commitment to Bitcoin is neither casual nor impulsive. It responds to a strategic, structured, and bold vision to position itself as a leader in the new financial paradigm. Its ongoing purchases, financing method, and sustained growth make it a player worthy of attention within the crypto ecosystem.
Beyond the numbers, what Metaplanet is doing is opening a door for other companies —in Asia and around the world— to seriously consider Bitcoin as an alternative against the challenges of the traditional fiat system.
And if recent market history has shown anything, it is that companies that adopt Bitcoin first tend to hold an advantage when the next bullish cycle arrives. 🌅🔁
Will Metaplanet be the next Strategy? Or will it surpass it? Time —and the price of BTC— will tell. ⏳💹