Elon Musk became a central figure in the cryptocurrency universe after changing his username on X (formerly Twitter) to "Kekius Maximus." This simple move caused the memecoin KEKIUS, inspired by Musk's chosen nickname, to surge by 119% in a matter of hours.

Approximately an hour later, Musk changed his username again from "gorklon Rust" to "Elon Musk," but he kept the image alluding to "Kekius Maximus." The KEKIUS token continued to rise during this period, demonstrating the sensitivity of the crypto market to the entrepreneur's actions.