At three in the morning, Musk renamed Twitter to Kekius Maximus, coinciding with a frenzy in the cryptocurrency world and a scythe operation. This name seems childish but hides a mystery: Kek is a variant from the gaming world of LOL, which after fermenting on 4chan, took on far-right colors, while Maximus pays tribute to the movie Gladiator.
It seems like a joke, but in reality, it is a precise meme bomb thrown. Just 8 hours before the name change, a mysterious whale swept up 18.15 million tokens of the same name for $4,360, making a profit of $5.65 million the next day, with insider vibes thicker than Musk's coffee.
This is not the first time, nor will it be the last. Looking back at Musk's track record of "renaming economics":
Chief Twit era: Dogecoin surged 7% in a single day, an old meme coin resurrected;
Gorklon Rust avatar show: The market value of GORK coin on the Solana chain doubled and then halved, with retail investors left holding the bag;
X platform strategy: Bitcoin surged to $95,000 thanks to payment narratives, and DOGE's market value returned to the top ten.
Musk's renaming game is essentially a harvesting of attention.
He understands that symbols equal power; a frog avatar can leverage 46.7 million in traffic, and a single line can cause KEKIUS coin to skyrocket 3000% in just 30 hours. But behind the celebration, the liquidity of tokens is monopolized by large holders (the top 100 wallets control 58.8%), and the boom and bust have become a fixed script. It is not Musk renaming at dawn; it is the retail investors’ liquidation alarm.
The hardest wealth secret in the cryptocurrency world has never been the white paper, but the sleepless nights of the richest. When he changes a name, you change your fate—either you become rich or you perish. But remember, when Musk starts playing with Latin, it's best to say goodbye to your wallet.
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