BNB Chain has become the top choice for launching new cryptocurrency tokens, with 71% of early-stage 'Alpha' projects from Binance selecting it as their main network. These Alpha tokens are early-stage projects that have not yet been listed on major exchanges but can be traded on-chain.
The Alpha program, launched in December 2024, offers early access to popular tokens such as restaking, AI, DeFi, and meme currencies. It serves as a testing ground for new ideas before they become mainstream. About 60% of these projects are launched using Binance Wallet's built-in Initial DEX Offering (IDO) mechanism, while others choose Binance Launchpad or Launchpool.
The increase in Alpha token launches has significantly helped BNB Chain grow. The network is adding over 1 million new wallet addresses each day as many are interested in these new tokens. Trading activity is also on the rise, with weekly trading volume doubling.
BNB Chain is witnessing strong demand from traders, handling about 40% of the total trading volume of Alpha tokens. Nine of the top 20 Alpha tokens by weekly trading volume are native tokens of BNB Chain. This includes BSquared Network (B2), OKZOO (AIOT), Polyhedra Network (ZKJ), MYX Finance (MYX), Haedal Protocol (HAEDAL), Donkey (DONKEY), Boop (BOOP), Milk (MILK), and SkyAI (SKYAI).
The strong Alpha-related activity has driven the network to currently register over 1 million new addresses each day. Seven of the top 10 largest Alpha tokens also report a new user rate of over 20%. On-chain metrics reflect this boom, with a 60% increase in weekly transactions and a 114.6% increase in trading volume.
Infrastructure projects like HAEDAL and ZKJ are boosting the total value locked (TVL) of BNB Chain by attracting cross-chain liquidity and encouraging more developers to deploy on the network.