Many people think the KOL circle is very competitive and hard to succeed in. I think the main reason is that you are "fighting alone." Our #BlueBirdAssociation discusses operational growth every day, encouraging each other. This includes previous tweets mentioning (earning 600,000 USDT in one go, stable monthly income of 20,000 USDT, sharing the business experience of a great member from the Blue Bird Association), (the ultimate traffic secret, learn from them, and you can also become a big V). Everyone can refer back to my previous tweets; they are all examples for our learning.
Twitter is indeed the main square in the cryptocurrency circle, but many people are in it, making it relatively competitive. Yesterday, I saw a tweet from the famous KOL Tang Hua Ban Zhu @uniswap12 about Binance Square. Through nearly two years of operation, he has 70,000 followers on Binance Square, and I estimate his income on Binance Square may exceed 10,000 USDT.
Ah, my thighs are almost broken from all the clapping!
Tang Hua Ban Zhu is a good friend of the Blue Bird Association and Niao Ge. This morning I consulted him about the operations of Binance Square, and he sent me some data. Yesterday, his account reached 70,000 followers, with a total of 9,700 posts. It looks like a lot, but in fact, he just synchronized his Twitter content to Binance Square, which is equivalent to posting one tweet on two platforms at the same time, achieving double benefits!
Everyone builds up little by little; there are no shortcuts. Tang Hua Ban Zhu only had 1,100 followers in July 2023.
I found that the quality of followers on Binance Square is very high. Although I only have 3,500 followers (I haven't invested effort into it), each article averages several thousand views, which is incomparable to Twitter (too many wolves and too few sheep). It's said that having 10,000 followers on Binance Square can earn several hundred USDT.
Niao Ge Binance Square account: https://www.binance.com/zh-CN/square/profile/niaoge
Binance Square has weekly essay competitions. Accounts with high traffic can easily earn 700 to 800 USDT at a time, along with continuous content mining rewards. A diligent KOL can earn hundreds to thousands of USDT in a month.
Top KOLs can earn over 10,000 USDT a month on Binance Square, and if they have order-following capabilities, the earnings will be much higher.
Today, I encouraged everyone in the internal group of the Blue Bird Association to register on Binance Square to create and gain double benefits!
KOLs who want to settle in Binance Square can also contact: @yingbinance Ying Ge.
@binancezh @heyibinance @cz_binance
What is Binance Square? Why is it underestimated?
Binance Square is a content creation and social platform within the Binance ecosystem, similar to "Weibo" or "Toutiao" in the cryptocurrency circle. Users can publish short articles, images, videos, and other content, sharing insights about the crypto market, project analysis, trading strategies, and more. As the world's largest cryptocurrency exchange, Binance has tens of millions of users, and Binance Square, as its built-in content distribution platform, directly connects this massive user base.
However, compared to X, the KOL ecosystem on Binance Square is still in its early stages. This is precisely its charm: less competition and a longer period of benefits. On X, a new KOL may take months or even years to accumulate tens of thousands of followers, while on Binance Square, with high-quality content and support from Binance's traffic, a novice KOL can shine within weeks. More importantly, Binance Square, backed by the Binance ecosystem, offers various monetization paths, such as referral commissions, content incentives, and project collaborations.
Why is it underestimated?
Cognitive blind spot: Many KOLs are accustomed to traditional social media and overlook content platforms built into exchanges like Binance Square.
Early stage: The number of users and KOLs on Binance Square is still growing, and competition has not yet formed a red ocean like on X.
Language barrier: Although Binance Square supports multiple languages, there are relatively few Chinese content creators, making it easier for Chinese KOLs to stand out.
The traffic dividends of Binance Square: KOLs' opportunities to make money.
The traffic sources for Binance Square mainly come from two areas: users within the Binance ecosystem and external traffic. As a built-in feature of the Binance app, the content is directly pushed to registered users of Binance, most of whom are high-net-worth, highly active cryptocurrency investors. Additionally, Binance distributes high-quality content to a broader audience through algorithm recommendations and trending topics.
1. Traffic dividends
Targeted users: The users of Binance Square are almost all participants in cryptocurrencies. Compared to the general traffic on X, the users of the Square have a higher demand and conversion rate for investment, trading, project analysis, and other content.
Algorithm support: The recommendation algorithm of Binance Square favors high-quality content and highly interactive accounts. As long as novice KOLs continuously produce valuable content, they can quickly gain exposure.
Event support: Binance regularly holds content creation challenges (such as the "Binance KOL Content Creation Challenge") that offer prizes, token rewards, and traffic support. For example, in some events, the prize for a single piece of high-quality content can reach hundreds of USDT.
2. Monetization paths
Binance Square has various monetization methods, allowing KOLs to earn tens of thousands of USDT monthly through the following routes:
Referral commission: By joining the Binance KOL program, sharing referral links, and inviting users to register and trade, you can earn up to 50% of the trading fee as a commission. According to Binance's official data, top KOLs can earn up to $80,000 in commissions per month.
Content incentives: Binance Square rewards creators with USDT or token incentives based on content views, likes, and shares. High-quality content can earn tens to hundreds of dollars per piece.
Project collaboration: KOLs can analyze new Binance Launchpool projects or popular tokens to attract advertising collaborations from project parties. The fee for a single cooperation usually ranges from 500 to 5,000 USDT.
What is the Blue Bird Association? How to join the Blue Bird Association? Please see Niao Ge's tweet!