Sometimes, I really admire Binance's strategy.
When Alpha first came out, the entire internet was not optimistic. At that time, hardly anyone used the Binance wallet, and the CEX market share was taken away by other "stronger" exchanges.
Everyone thought Binance would struggle to escape its current predicament; who would have thought it would actively pop the bubble of "overvalued market capitalization," not wanting to be the last stop for liquidity.
Binance changed its listing strategy, allowing project parties wanting to list on Binance to actively distribute money to wallet users as a ticket to enter Alpha — that is, a ticket for future listings on Binance.
Users need to obtain participation qualifications through the Alpha points system, and this mechanism directly ties wallet activity, trading depth, and user participation together.
As long as projects are serious, they can gradually list on Binance's spot market through a "ladder climbing" approach, providing a platform for project parties to demonstrate their sincerity in doing things.
At the same time, Binance CEX users can finally ambush tokens they believe can be listed on the spot in their own exchange, helping users shorten their selection radius and enjoy price increases more easily.
Project parties benefit, users make money, and the platform gains good reviews — Binance achieves a triple win.
From the results:
1️⃣ Binance Wallet has become the largest multi-chain wallet by on-chain trading volume.
2️⃣ Users can directly purchase Alpha tokens using Binance U, reducing the frequency of using other DEXs.
3️⃣ It penetrates the market, reclaiming a large share of smaller tokens.
Moreover, the tokens covered by Alpha are basically the hottest on-chain ones.
You have no reason to look for tokens elsewhere — Binance has it all wrapped up for you.
From being questioned at the beginning to now leading the pack.
This is Binance. So strong.
In the past, using Binance was not because it was innovative,
but because it was No. 1, with the best depth and fastest trading.
Now staying with Binance,
is because it has quietly connected wallets, CEX, and on-chain asset entrances,
allowing all your asset activities to be completed in a closed loop within this one app.
Anyway, I almost only use it now.
Binance, once again, is great.
@币安Binance华语 @CZ 🔶 BNB @heyibinance