#BinancePizza Binance Pizza is an annual campaign held by Binance to celebrate Bitcoin Pizza Day every May 22, commemorating the purchase of two pizzas for 10,000 BTC by Laszlo Hanyecz in 2010—the first real transaction using Bitcoin.

In 2025, Binance launched a global campaign with BTC prizes worth $5 million, including a referral program where users can open a "Pizza Box" containing BTC vouchers worth up to $20 per referral pair.

Additionally, Binance held offline events in various cities such as Istanbul, Bogotá, and Auckland, offering free pizza, crypto prizes, and networking opportunities. Online, users can participate in challenges on Binance Square by making posts tagged #BinancePizza to share USDC rewards.

This campaign not only commemorates Bitcoin's history but also encourages crypto adoption through fun and interactive community activities.