#币安Alpha积分项目 The new engine of the Web3 ecosystem
With the rapid development of blockchain technology and the Web3 ecosystem, Binance, as a leading global cryptocurrency trading platform, has launched the Alpha Points project, providing users with a new opportunity to participate in early Web3 projects. Since its official launch in April 2025, the Binance Alpha Points system has quickly become a hot topic in the crypto community due to its innovative mechanism and high appeal to users. This article will explore the value and potential of the Binance Alpha Points project from three aspects: project design, advantages, and its role in promoting the Web3 ecosystem.
First, the design of the Binance Alpha Points project is clever and user-friendly. The points system is based on users' activity in the Binance Alpha platform and Binance wallet ecosystem, accumulating points through asset holding and trading volume to determine whether users qualify to participate in Token Generation Events (TGE) and Alpha token airdrops. According to the official announcement, points are calculated on a rolling cycle of 15 days, with daily snapshots, and points are automatically reset to zero after expiration. This mechanism encourages users to continuously participate in platform activities to maintain ecosystem activity. For example, in the recent BOOP airdrop event, users with 137 points or specific conditions can receive 291 tokens as a reward. These clear rules and immediate feedback greatly enhance user engagement.
Secondly, the Alpha Points project provides users with a low-threshold opportunity to access potential projects. The Binance Alpha platform is known as the 'observation pool before listing,' where the Binance team selects early cryptocurrency projects with growth potential, providing users with fast purchase features and MEV (Maximum Extractable Value) protection, thus reducing trading complexity. Compared to the uncertainty of traditional on-chain project airdrops, the rewards from Binance Alpha Points activities are stable and predictable. Statistics show that as of April 25, 2025, the average earnings from recent airdrop activities per account on Binance reached as high as 859 USDT, attracting a large number of users to participate. This 'farming' craze not only gives users the opportunity to acquire high-potential tokens at a low cost but also cultivates long-term user attention to the Web3 ecosystem through the points mechanism.
Finally, the Alpha Points project plays a significant role in promoting the BNB Chain ecosystem. Dune data shows that as of May 12, 2025, the trading volume of Binance Web3 wallets accounts for as much as 95.7%, with a single-day peak trading volume exceeding $930 million, and the TVL (Total Value Locked) of the BNB Chain has grown by over $6 billion. The points mechanism encourages users to trade and hold, promoting on-chain activity and capital inflow, particularly providing significant support for the development of native BSC projects. On social media, discussions about Alpha Points in the crypto community continue to heat up, with users viewing it as Binance's strategic layout for expanding from a centralized exchange (CEX) to an on-chain ecosystem.
In summary, the Binance Alpha Points project, with its innovative points mechanism, user-friendly participation method, and strong driving force for the BNB Chain ecosystem, demonstrates its enormous potential in the Web3 field. It not only provides users with a convenient channel to access early projects but also enhances ecosystem activity through its incentive mechanism. Although competition for points is becoming increasingly fierce, Binance ensures the fairness and attractiveness of activities through continuous optimization of rules. In the future, the Alpha Points project is expected to become a bridge connecting users with Web3 innovations, injecting more vitality into the cryptocurrency industry.
