#BinancePizza Binance has launched a campaign called "Binance Pizza" to commemorate the 15th anniversary of Bitcoin Pizza Day, which marks the day Laszlo Hanyecz used 10,000 Bitcoins to buy two pizzas. The campaign, running from May 15 to May 28, 2025, features a $5 million BTC giveaway. Here's what's happening ¹:

- *Referral Program*: Users can participate by referring friends to Binance using a limited-time referral link. Both the referrer and the referee can earn rewards, including up to $5,000 in BTC token vouchers for top-performing referrers and a Pizza Box incentive worth up to $20 in BTC.

- *Community Activities*: Binance is organizing local meetups and events in cities worldwide, including Dubai, Bordeaux, Buenos Aires, and Johannesburg, featuring pizza giveaways, Binance-branded merchandise, and other prizes.

- *Online Engagement*: The campaign includes gamified community challenges on Telegram, Discord, and WhatsApp, as well as a social media competition asking users to share their first cryptocurrency transaction stories.

- *Livestream*: On May 22nd, Binance leaders will join the global community for a livestream to discuss the cultural significance of Bitcoin Pizza Day and the future of cryptocurrency.

Rachel Conlan, Chief Marketing Officer at Binance, said, "From two pizzas to a global financial movement, crypto's journey has been nothing short of extraordinary — and our community has been the driving force behind it."