#BinancePizza

**Binance Pizza and Bitcoin Pizza Day**

Binance Pizza is an initiative by Binance, the largest cryptocurrency exchange in the world, to celebrate **Bitcoin Pizza Day** (May 22), the day that marks the first real-world transaction using Bitcoin in 2010, when Laszlo Hanyecz bought two pizzas for 10,000 BTC. This event not only honors the historical milestone of cryptocurrency but also serves as an occasion for Binance to connect the community through creative activities.

Every year, Binance hosts global events such as pizza-making contests, distributes free pizzas in multiple countries (Brazil, Vietnam, Italy...), and online programs. For instance, in 2022, Binance gifted 5 users free pizza for a year (worth $2,000 in BNB) if they shared photos of pizzas with their favorite toppings of CEO CZ – ham and pineapple – along with the hashtag #BinancePizza. In 2025, Binance launched its biggest campaign ever, with a prize pool of 5 million USD in BTC through a referral program and events in 20 countries.

Binance Pizza is not just a marketing campaign, but also embodies the spirit of community and the evolution of cryptocurrency, from a simple pizza transaction to a global financial revolution.