#BinancePizza

The term "Binance Pizza" refers to Binance’s global celebrations of Bitcoin Pizza Day, an annual event on May 22 commemorating the first real-world Bitcoin transaction in 2010, when Laszlo Hanyecz bought two pizzas for 10,000 BTC. Binance, a leading cryptocurrency exchange, marks the occasion with online and in-person events, including pizza parties, competitions, and promotions, to highlight crypto’s adoption and community engagement.

Since 2020, Binance has hosted increasingly elaborate celebrations. In 2022, CEO Changpeng Zhao (CZ) served pizzas at a Cannes restaurant, while 2023 saw events in 25 countries, with over 5,000 pizzas distributed. In 2024, Binance organized pizza parties across 20 countries, including Brazil, and offered digital games and crypto rewards, like $20 USDT per referral. Activities often include pizza-making contests, branded pizza vans, and social media challenges where users share Binance-themed pizzas for a chance to win rewards, such as a year’s supply of pizza in BTC.

These events align with Binance’s push for mainstream crypto adoption, showcasing tools like Binance Pay for seamless crypto payments. However, regulatory scrutiny of Binance in various jurisdictions, including the U.S. and EU, underscores the broader crypto regulatory landscape discussed earlier, with compliance challenges impacting such promotional activities.