As more and more companies are affected by tariff fluctuations, some executives, like Ridima Kahn, Vice President of Business Development at Dapper Labs, view the assault on the cost of physical goods as another use case for blockchain-supported digital markets to shine.
Khan said in an exclusive interview with Cointelegraph: "I see many brands rethinking their revenue sources and fan engagement. Many commercial franchises, like the ones we work with - such as the National Basketball Association (NBA), the National Football League (NFL), and Disney - have already achieved years of success in the digital collectibles space, and we see many brands expressing interest in digital collectibles as a way to connect with their audiences at a time when physical costs have become more risky and uncertain."
What drives brands to delve into digital products is the desire to better understand the fan audience. The Flow app now provides collectible highlight clips, such as "LeBron Dunk" or "Stephen Curry Three," available within the NBA app, in addition to commemorative NFT tokens tied to standout NFL games in NFL All Day.
But with Super Bowl tickets and other blockchain-backed digital memorabilia, digital goods have proven capable of unlocking deeper in-real-life (IRL) experiences for fans, whether on the field or off.
Khan said: "When you look at how much time people spend online or in digital environments, you find that it is constantly increasing. This really motivates brands to identify the places where their fans spend their time and where they can reach them wherever they are. It’s also a great way to engage a broader global audience at the same time, rather than a more restrictive and geographically targeted approach, which meets the needs of global fan bases that want to interact with these brands."
#لا_إله_إلا_أنت_سبحانك_اني_كنت_من_الظالمين
#استغفر_الله_العظيم_وأتوب_إليه
