Binance recently celebrated the 15th anniversary of Bitcoin Pizza Day with a global initiative that delivered over 5,000 pizzas to crypto enthusiasts across 20 countries and 5 continents. The campaign, which ran from May 17 to May 22, featured in-person pizza parties, custom Binance-branded pizza vans, and notable crypto community members delivering pizzas on Binance scooters .
*Key Highlights*
- *$5 Million BTC Giveaway*: Binance launched a $5 million BTC rewards pool, the largest Bitcoin giveaway ever organized by a centralized exchange, to commemorate the historic transaction where Laszlo Hanyecz used 10,000 BTC to purchase two pizzas in 2010.
- *Global Events*: Binance hosted themed community events in multiple locations, including cities in Asia, Europe, South America, and Africa, featuring educational and community-oriented programming, complimentary pizza, and promotional giveaways.
- *Referral Program*: Users could participate in the campaign by referring friends to Binance using a limited-time referral link, with both the referrer and invitee eligible for Pizza Box rewards valued at up to $20 in BTC.
- *Social Media Campaigns*: Binance ran interactive initiatives across online and social media platforms, including a global social contest highlighting users' first cryptocurrency transactions and gamified activities on Telegram, Discord, and WhatsApp ³.
*Community Engagement*
The initiative aimed to engage both seasoned traders and newcomers, raising awareness about the impact of cryptocurrency in the real world. By delivering pizzas directly to users' doorsteps, Binance hoped to bring the historical event into everyday life ².
*Celebrating Bitcoin's History*
The Bitcoin Pizza Day celebration marks a significant milestone in cryptocurrency history, demonstrating the potential for digital currencies to facilitate real-world transactions. Binance's campaign reinforced its commitment to community engagement and rewarding its users ³.