The market has an unexpected new catalyst — Binance founder Changpeng “CZ” Zhao’s dog. A seemingly innocuous post in which CZ revealed that his Belgian Malinois is named Broccoli has sparked a new wave of meme crypto craze. Within hours, tokens using the ticker “BROCCOLI” flooded the market, attracting traders eager to get in on the rising trend.
While CZ insists he has no involvement in these tokens, the frenzy is a sign of how speculation can quickly turn the most mundane moments into full-blown crypto phenomena.
Broccoli Cryptocurrency – The Moment That Started It All
CZ shared a picture of his dog and revealed its name, Broccoli, on X recently. What started as a fun moment quickly turned into a market-wide phenomenon. Within seconds, opportunistic developers launched a series of tokens branded after the Binance founder’s pet, leading to a surge in trading activity.
“If you asked me last night, I never imagined that Broccoli would be part of the blockchain ecosystem, but here it is. There is never a dull day in the crypto world.”
However, CZ was quick to clarify that he had no direct involvement in the issuance of any of those tokens.
“I am just posting my dog's picture and name. I am NOT issuing any meme cryptocurrency. It is up to the community to decide (or not).”
However, he also hinted that it could interact with some of the more popular projects built around the dog's identity on Binance's BNB Chain.
CZ's Changing Position on Crypto Memes
CZ's response to the meme cryptocurrency craze is particularly interesting given his previous skepticism about the meme cryptocurrency boom. In previous statements, he has expressed concerns about their speculative nature and the lack of practical applications in many of these projects