Broccoli, as a community-driven meme coin on the Binance Smart Chain, cleverly leverages the popularity of CZ's dog IP, showcasing a typical viral marketing strategy of meme coins. Its reliance on BSC's low-cost and high-efficiency trading environment indeed provides convenience for retail participation, but one must be cautious of the core risks of such projects: a lack of actual application scenarios and value anchors, with prices entirely dependent on market sentiment and community consensus. Currently, while the cryptocurrency market is highly speculative about meme coins, the bubble characteristics are significant, and most projects ultimately collapse due to liquidity exhaustion or fading popularity. If investors participate, they should strictly adhere to the principle of 'small funds, short-term holding' to avoid falling into irrational FOMO emotions. In the long run, meme coins need to explore more empowering scenarios to break free from the label of mere speculation; otherwise, it is difficult to escape the fate of being ephemeral.