#BinancePizza On May 15, 2025, Binance launched a global campaign to celebrate the 15th anniversary of Bitcoin Pizza Day, in honor of the first real purchase with Bitcoin made on May 22, 2010, when Laszlo Hanyecz paid 10,000 BTC for two pizzas. The promotion includes a $5 million fund in BTC rewards, allowing users to earn up to $20 for each qualifying referred friend. Additionally, the top 100 referrers will share an extra fund of $50,000. Binance is also organizing in-person events in cities like Istanbul, São Paulo, and Buenos Aires.